Prime Minister Paetongtarn Shinawatra has called on Thais nationwide to wear traditional elephant pants from their respective provinces during the upcoming Songkran Festival 2025, promoting Thai culture and regional heritage through fashion.
Speaking ahead of the first meeting of the National Soft Power Strategies Committee at Government House, the prime minister highlighted the cultural significance of elephant pants and their potential as a symbol of Thailand’s soft power.
Wearing a pair of blue elephant pants from Kanchanaburi featuring the pattern of Jullien’s golden carp, the prime minister explained that these pants represent more than comfort. “Each pair reflects the unique identity of its province. I encourage everyone to wear their local designs during Songkran and share photos on social media to promote our rich culture,” she said.
Elephant Pants — A Thai Cultural Icon
Originally inspired by fisherman’s trousers, elephant pants are known for their wide legs, lightweight fabric, and signature elephant motifs. First popularized in Chiang Mai, they gained international fame among backpackers in the 1990s and have recently resurfaced as a trend among Thailand’s younger generation, boosted by platforms like TikTok.
Today, elephant pants are considered a cultural symbol — comfortable, stylish, and versatile. Many provinces now produce their own versions with distinctive patterns showcasing local art, wildlife, and heritage.
The prime minister stressed that Songkran is the perfect occasion to embrace this cultural icon, helping to promote Thai craftsmanship and local textiles to the world. “By wearing these designs during the festival, we not only celebrate Songkran but also strengthen our national identity,” she added.
Promoting Thai Culture and Safety This Songkran
As preparations for Songkran 2025 continue, the Thai government is focusing on both cultural promotion and public safety. Alongside initiatives like the elephant pants campaign, authorities are also ramping up road safety efforts to reduce accidents during the holiday period.
At the same time, authorities are placing a strong emphasis on public safety during the festival. With millions expected to travel across the country, the government is also pushing for stricter enforcement of road safety measures and anti-drunk driving campaigns — critical steps to reduce accidents during what is often referred to as Thailand’s “seven dangerous days” of Songkran travel.
Both initiatives reflect Thailand’s dual focus this year — preserving tradition while protecting lives. Read more about the road safety campaigns and efforts to reduce accidents during Songkran 2025.